10 Minute Influence

10 Minute Influence

Self-Talk That Actually Leads To Getting More Done At A Higher Quality

Kenrick Cleveland's avatar
Kenrick Cleveland
Sep 05, 2025
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Your brain ignores most of what you tell it because you're talking to yourself like you're making a suggestion, not giving a direction.

Most people say things like "I should probably focus" or "I need to stop wasting time" and wonder why nothing changes.

That's not how your mind actually works.

Why "I Should" Never Works

Here's what happens when you use weak language with yourself:

You think: "I really should get this project done."

Your brain hears: "Maybe someday, if I feel like it."

You think: "I need to stop procrastinating."

Your brain hears: "Yeah, you're right, you really do need to. Let me know when you figure out how."

The problem isn't willpower. The problem is that you're giving your brain instructions it can't follow.

How To Talk To Your Brain So It Listens

Your mind responds to clear, specific directions. Not wishes, not hopes, not "shoulds."

Instead of: "I should probably focus more" Say: "I focus on this report until 2:30 PM"

Instead of: "I need to stop getting distracted" Say: "I work without interruption for the next hour"

Notice the difference? The second version tells your brain exactly what to do and when.

The Three Parts Every Command Needs

When you give yourself a direction that works, it always has three pieces:

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