10 Minute Influence

10 Minute Influence

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10 Minute Influence
10 Minute Influence
The 10-Second Mind Reading Method (that works 9 times out of 10)

The 10-Second Mind Reading Method (that works 9 times out of 10)

Kenrick Cleveland's avatar
Kenrick Cleveland
May 19, 2025
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10 Minute Influence
10 Minute Influence
The 10-Second Mind Reading Method (that works 9 times out of 10)
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Did you know the most powerful form of persuasion isn't what you say, but what you get others to reveal?

I discovered this accidentally during a client meeting years ago.

While most people focus on crafting the perfect pitch, I stumbled upon something far more effective: criteria elicitation – the art of uncovering exactly what drives someone's decisions.

And I'm about to show you how to master it.

What Criteria Elicitation Actually Is (And Why It's Your Secret Weapon)

Let me explain this plainly:

Criteria elicitation is the process of discovering what's ACTUALLY important to someone when they make decisions.

Think about it...

When someone decides to buy a car, hire a consultant, or even choose a restaurant, they're not using a random process. They're measuring options against their internal "criteria" – the specific values and needs that matter to them personally.

Most people try to persuade by talking ABOUT their product or service.

But what if you could tap directly into someone's decision-making framework first? What if you knew EXACTLY what buttons to push before you ever made your case?

That's the power of criteria elicitation.

The 3-Step Mind Reading Process Anyone Can Master

Here's the simple framework I use that works nearly every time:

STEP 1: Ask The Gateway Question

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