10 Minute Influence

10 Minute Influence

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10 Minute Influence
10 Minute Influence
The Invisible Power Switch (How To Enter Their Reality)

The Invisible Power Switch (How To Enter Their Reality)

Kenrick Cleveland's avatar
Kenrick Cleveland
Jun 07, 2025
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10 Minute Influence
10 Minute Influence
The Invisible Power Switch (How To Enter Their Reality)
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Some people can instantly "change the temperature" in any conversation.

That's not an accident. It's actually something that can be controlled with extreme precision once you understand how to use what might be the single most foundational skill in all persuasion.

Let me explain...

The Most Overlooked Secret of Persuasion Mastery

You've heard about pacing and leading before. Maybe you've even tried it a few times.

But here's what you probably missed: this isn't just some basic technique. It's literally the operating system that runs beneath ALL successful influence.

Think about it like this...

When I talk about "pacing and leading," what I'm REALLY talking about is entering another person's model of the world so completely that when you shift, they naturally shift WITH you.

The best persuaders don't just "use techniques" - they become like those special robofish scientists put in with schools of real fish. When the robofish turns, the entire school turns with it. Why? Because the real fish accept the robofish as part of their reality.

That's what we're doing here.

Why Most People Get This Completely Wrong

Most people think pacing and leading is just saying obvious things and then slipping in suggestions:

"You're sitting in a chair. You're looking at a screen. You're reading these words. You feel yourself becoming convinced by my message."

That's AMATEUR HOUR.

Real masters know the truth: effective pacing is about making the other person feel DEEPLY SEEN and UNDERSTOOD.

When done right, they don't just agree with what you're saying - they feel a profound sense that you "get them" at a level few others ever have.

And once you've established that kind of connection, your lead becomes nearly impossible to resist.

The Reality Entry System

Here's how to actually make this work in real-world conversations:

Step 1: Structure Your Pacing Properly

The most effective structure follows this pattern:

  1. External reality pace (something objectively true)

  2. Another external reality pace (something else objectively true)

  3. Internal reality pace (something about their thoughts/feelings that they'd agree with)

  4. Lead (where you want to take them)

For example:

"You came to this meeting today. (external) We've been talking about the quarterly numbers. (external) You've probably been wondering how we can improve these results. (internal) What if there was a completely different approach that could double our conversion rate? (lead)"

Step 2: Create a Progressive Shift From External to Internal

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