10 Minute Influence

10 Minute Influence

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10 Minute Influence
10 Minute Influence
The Mind Beneath: Your Secret Persuasion Superpower

The Mind Beneath: Your Secret Persuasion Superpower

Kenrick Cleveland's avatar
Kenrick Cleveland
May 22, 2025
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10 Minute Influence
10 Minute Influence
The Mind Beneath: Your Secret Persuasion Superpower
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People rarely understand they possess two minds.

Yet this single insight from Milton Erickson's work has transformed how I persuade in every conversation.

Let me show you something remarkable that's been hiding in plain sight all along...

The Bridge to Persuasion Mastery

What if I told you there's a bridge that connects two different worlds inside every person you speak with?

On one side stands the conscious mind—distracted, noisy, scattered, and analytical.

On the other side waits something far more powerful: the unconscious mind—where decisions are truly made, where wisdom resides, and where true persuasion happens.

This bridge—the shift from external awareness to internal processing—is the gateway to all meaningful persuasion.

Most people try to persuade the conscious mind with logic, data, and pressure. But master persuaders know the real decision-maker lives deeper inside.

Why This Changes Everything

The conscious mind is noisy, distracted, and limited. It's the gatekeeper that puts up resistance and objections.

But beneath that surface-level awareness lies something extraordinary:

  • The processing power that makes REAL decisions

  • The emotional center that determines what someone truly wants

  • The wisdom center that already knows what's best

When you learn to speak directly to this "mind beneath," persuasion becomes almost effortless.

How to Name and Access This Hidden Mind

Here's where the magic happens. By giving a name to this deeper mind, you create an instant portal to influence it.

Some of my favorite names for this deeper mind include:

  • The inner mind that already understands what I'm sharing

  • Your deeper intelligence that recognizes the value here

  • The listening mind that catches every nuance of my words

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